I'm a digital content and product specialist, freelance writer, content curator, and small business owner. I like to produce websites and content strategies, especially for other small business owners, but am equally satisfied leading a large team in the quest toward creating compelling content delivered to audiences through a beautiful user-experience. 

Key Skills and Expertise:

  • Digital Content Strategy, Product Management and Leadership for Digital Editorial and Product Teams
  • Develop and Manage Editorial and Social Media Schedules for Lifestyle Brands and Clients
  • Create and Execute Digital Content and Social Media Extensions of Lifestyle Television Series and Online Original Programming
  • Product and Content Lead for Large Scale Website Redesigns and Launches
  • Digital Sales Packaging, Branded Content and Sponsorships
  • Stakeholder Management and Collaboration
  • Agile Project Management, Iterative Design and Development Practices
  • Business and Web Analytics (Omniture, comScore, Google Analytics)
  • Writing, Copy Writing, Substantive and Copy Editing of Lifestyle and Entertainment Content

Work Experience:

Product Manager, Foodnetwork.ca

Shaw Communications Inc | October 2013 - April 9, 2015

Key Accomplishments:

  • Managed product development from roadmap to launch for full website redesign and on-going, iterative site improvements, including strategy for recently launched community features - Recipe Box and Create a Recipe tool
  • responsible for driving audience and revenue growth and keeping team on track to meet departmental and brand KPIs
  • Work with digital sales and monetization teams to create revenue opportunities via display media and creative sponsorship initiatives  
  • product owner and growth facilitator for project team using Agile methodology, roles including backlog grooming, prioritization, definition of stories and culling and refining acceptance criteria for the project team
  • collaborate with Sr. Manager and editorial team to establish long term product and content strategy and continuously analyze statistics to stay on track with projected business goals, including user engagement, video views, search engine and social referrals
  • liaise with key business stakeholders (broadcast content team, external producers, marketing, research and digital sales) to ensure collaboration on digital extensions for key programming as well as manage expectations around departmental priorities, site development flow and resourcing


Content & Product Manager, HGTV.ca and Slice.ca

Canwest and Shaw Media | August 2010 - September 2013

Key Accomplishments:

  • Managed product development from roadmap to launch for large-sized website product launch (HGTV.ca)
  • managed a large editorial team including content coordinators, website producers and managing editors
  • oversaw editorial strategy and creation of compelling, engaging and sponsorable content for both lifestyle sites
  • track and achieve key performance indicators, including audience and revenue growth on both lifestyle properties
  • worked with the digital sales and monetization teams to create revenue opportunities via display media, sponsorships and branded content initiatives
  • product owner and growth facilitator for project team using Agile methodology
  • collaborate with Director (Lifestyle Content) and content teams to establish long term product and content strategy
  • liaise with key business stakeholders (broadcast content team, external producers, marketing, research and digital sales) to ensure collaboration on digital extensions for key programming as well as manage expectations around departmental priorities, site development flow and resourcing

Content & Product Manager, HGTV.ca

Alliance Atlantis and Canwest | October 2005 - August 2010

Responsibilities included managing an editorial team and overseeing editorial strategy and schedules with the key goal of creating compelling, engaging and sponsorable content extensions for the broadcast channel. Collaborating with marketing, programming and digital sales in order to meet goals of increasing AMA, as well as establishing HGTV.ca as a successful business by achieving online traffic and revenue goals.


Content Producer

Alliance Atlantis | October 2001 – October 2005

Responsibilities included writing, editing and producing lifestyle content for several high profile brands including HGTV Canada, Life Network, Slice, National Geographic, and more. Creating and maintaining editorial schedules, drafting and sending regular email newsletters. On going product improvements, stakeholder management and managing a team of freelance writers.

Education

University of Western Ontario
Bachelor of Arts (B.A. Honours), Sociology

1994 – 1998

Reference Letter, provided by Manager, Digital Product, Shaw Communications
*Additional references available upon request