HI, I'M MIA

I've specialized in digital content and product development for 15 years with top Canadian media providers Shaw Communications, Canwest, Alliance Atlantis and Harlequin Enterprises on several premium brands such as HGTV Canada, Food Network Canada, Slice, National Geographic Channel and BBC Canada. It's a path that I stumbled upon while trying to figure out how to turn my love of writing, reading and lifestyle content into a fruitful and fulfilling career.

An entry level position in 2001 at the then brand-new online division of Harlequin Enterprises gave me my first sight-line into the world of online lifestyle content. I never looked back from there. I spent a year at eHarlequin.com learning everything I could about writing, editing and producing lifestyle content for the web. In 2002 I got a position at another start-up online division, this time at Alliance Atlantis, working on a small specialty television brand called HGTV Canada. Today, HGTV Canada is one of the leading specialty networks in the Canadian market. 

Though the parent company changed hands three times, I stayed with that steadily growing and changing digital team for over a decade. I saw it grow tenfold in numbers, from a team of 12 to one of 120 at its largest. As expected I changed a great deal during those 13 years, both personally and professionally. So did the business. So did the industry. 

Here's what didn't change—my firm belief that content is king. Original and creative thinking and the ability to be agile in this ridiculously fast-paced industry is everything. Without a passion for what you do, you've got nothing. My passion for lifestyle brands and content has never wavered. I thrive in a busy, creative and forward- thinking environment. My love of media on all screen sizes and in all formats is what drives my continued dedication to this fantastic career. 

My available services include product management, digital strategy consulting, editorial and social planning and execution, plus lifestyle writing or curation for web and print. 

I'm also a Partner in EMME Design, a full service interior decorating and design consulting firm where I manage execution of multiple on-going interior design projects. I designed and produced our website emme-design.ca and currently manage the content and marketing strategy and execution for the business.